Everything You Need To Know About EDDM

Every Door Direct Mail (EDDM) is a USPS service that enables businesses to market locally without having to over complicate your budget for mailing lists and marketing research. Even though there are size and weight restrictions, EDDM is one of the most affordable ways to reach consumers. You need only to select a company to fulfill the printing obligations, and USPS will handle the distribution. Here is everything you need to know about EDDM and print marketing.


  • EDDM Is One Of The Most Affordable Advertising Techniques Available

Postcards have, for the longest time, provided businesses with cost-effective ways to target consumers by mail. For a single postcard, your company will pay a postage rate of 17 cents, so the ROI potential is exponential.


Example of ROI using PostcardsRus and USPS:

2,500 6.5x8 Double Sided Color postcards   $252

2,500 USPS Postage                                    $425

Total Investment                                            $677


To calculate your ROI: Profit/Investment*100 (1323/677x100) = ROI

If only 100 of the 2500 EDDM customers bought a product or service valued at $20.00, your earning potential would be $2000, and your ROI would be $1323 (or 195 %). There are also different sizes and price points that you can use to stay within a budget. With EDDM, you can advertise to sub-groups which will enhance your ROI further. Once you gain a customer, there is also a high probability that you will have ROI from repeat sales.


  • It Is Ideal For Either Retailers Or Service-Based Providers

Whether your business is structured or you provide a service in your community, EDDM delivers the type of marketing platform that is designed for any B2C business model. It also enables you to establish a direct relationship by elevating branding opportunities through print advertising and consumer engagement.


  • You Do Not Need Names, Addresses, Or A Postage Permit

The USPS does not require EDDM customers to address the postcards with anything other than ‘Local Postal Customer’ labels. It makes it easier for carriers to deliver to targeted households rather than each recipient directly. You can mail up to 5000 EDDMs per day without having to purchase a postage permit which will expand the scope of print and mail marketing campaigns in the future.


  • The USPS Provides A Marketing Tool To Assist You

The USPS marketing tool enables you to market by zip code, carrier route, income, age, or household size. You can create an account and let PostcardsRus print your product or take advantage of our full-service EDDM so that you do not have to invest anything more financially. Simply place your order, and let us do the rest.


  • The Most Popular EDDMs Are Postcards, Oversized Postcards, and Tri-folds

Based on data by the USPS, the most popular EDDM products used by businesses today are postcards ( 6.5 x 9), oversized cards (8.5x11), and tri-folds (4.25x14). The USPS requires all EDDM content to weigh less than 3.3 ounces and be no bigger than 15 inches long, 12 inches high, and .75 thick.


With access to superior printing capabilities from PostcardsRus and USPS’s infrastructure, your company will benefit significantly from our EDDM expertise and technology. Contact us to find out more about how our printing services will enhance your next marketing campaign.

Tags: EDDM, Every Door Direct Mail, Direct Mail Google