5 Strategies for Catalog or Booklet Marketing

The first catalog began after Aaron Montgomery Ward, a traveling salesman, started Montgomery Ward, and Company in 1872. Adept at the art of selling, he saw how local companies took advantage of rural customers and devised a way to tap into the local markets.

They did not offer a big selection, and he could provide products at lower rates. He, in turn, designed a catalog that he mailed to customers which used images and advertising techniques to sell products. His original one-page sales sheet caught on and quickly grew to 540 pages as his reputation in business grew. Because of his success, the mail-order catalog was born.

Ward effectively used a technique often now employed on the internet. He, however, did something that internet marketing cannot do today for businesses: personalize the experience. Brochures, pamphlets, catalogs, and booklets have always offered businesses the marketing tools to communicate with and target audiences. Whereas pamphlets and brochures limit space, printed catalogs and booklets provide the solution.

According to Big Commerce, 2018 is all about alternative marketing approaches like using catalogs and booklets will attract new customers. Because of the modern perspective to simplify shopping for consumers, this method provides several advantages for using printed material.

  • Print catalogs and booklets offer enough space to use imagery and brand advertising.
  • Customers are more likely to keep catalogs and brochures for future reference.
  • Catalogs and booklets print offers several ways to market including size or shape.
  • Catalogs and booklets have a trusted history of consumer marketing standards, and customers are now looking for simpler ways to buy without having to use technology to achieve it.
  • The ROI on either a catalog or booklet can be exponential when a company uses a quality design and marketing concept.


Here Are 5 Strategies for Catalog or Booklet Marketing:


  1. Develop a catalog or booklet that uses product reviews or referrals as a marketing tool.

Word-of-mouth (WOM) is one of the most successful marketing tools known to exist. According to research, WOM contributes to 2/3rds of offline buying and only 1/3 of internet sales. It makes much more sense regarding ROI to spend money marketing offline because WOM is a far more quantifying benefit to sales.

  1. Design a bold photography-themed catalog or booklet showing how real customers use your products.

Consumers remember visual marketing over written advertising so much so that they retain only 10% of product description, but they recognized texts paired with images about 65% of the time.

  1. Design a product-related catalog or booklet that establishes your authority in an industry.

Customers are more likely to purchase from a reputable business than one who has not taken the time to develop a reputation. A catalog based on reputation management establishes trust and dependability with consumers.

  1. Use data extraction and Every Door Direct Mail strategies to create niche catalogs or booklets.

EDDM is a promising technique that uses data mining to target sub-niches within any industry. Using this technique, you can develop catalogs based on specific consumer preferences for your products.

  1. Create catalogs or booklets that employ multi-channel marketing strategies to target sales efficiency.

While customers love to look at print catalogs, they do want to use the mail to place orders. Developing printed material to cross-channel market can expedite ordering by showcasing website function or brick-and-mortar availability.

Print advertising has had a long and trusted reputation for marketing campaigns. By using modern marketing tools in 2018, the approach you take to reach your customer base should include catalogs and booklets.

Tags: Catalog, Booklet, Marketing Google