6 Tips for Designing Your Business Card

Ready for some new business cards? Use these tips to make the best card your networking contacts have ever seen.

Tailor the Card to your Business
Design your card to stand out in someone’s mind as an example of sophisticated professionalism. What this means for you can vary quite dramatically based on what you do for a living. For example, a lawyer may not want to use a lot of different colors and shapes on her card, but a graphic designer should probably include some eye-catching details to showcase his abilities. The information you provide should also be relevant to your business. Use an email address instead of a phone number for contact if you have an all-digital business and don’t do client communications on the phone, for example.


Make it Memorable
Add details like gold foil or embossing to make your card look beautiful and really stand out from the crowd. There’s no need to overdo it. Cards are so small that a little goes a long way.


Choose High-Quality Materials
A cheap, flimsy business card can both send the wrong impression and be all too easy to lose. Choose a card that’s thick enough to withstand handling and to resist bending when someone shoves it in their pocket or purse. Using plain printer paper may seem like a good idea at first, but most people aren’t going to look for a random piece of paper. Those professionals who are used to referencing business cards may also find it hard to put your card in the compartment of their wallet where they normally keep cards if it isn’t thick enough.


Use a Clear Font
Most business cards use multiple different font sizes, with the name on the card serving as a title and typically taking up the most space. If you want to choose an elaborate font, save it for the name only. Use a clear, simple and easy-to-read font for all the other information. Sans-serif fonts, which use clean, simple lines without embellishment, are usually best, especially for numbers.


Triple Check the Details
Your business card is your first impression, and it’s not the right place for mistakes. Write down all the relevant information for the card, then read it again. Take a break, read it again, and check one more time to make sure every letter and number is correct and where it should be.


Keep it Short and Sweet
It’s natural to want to use any available avenue to market yourself and say something about what you do, but the business card isn’t the right place to tell your full story. The best business cards are concise and focus only on the details. Think of it like an elevator pitch—you don’t want to give so much information that the person you’re trying to connect with zones out and loses interest. Phone number, email, job title, name and one or two other relevant details like URL or physical address are usually sufficient.

Once you have some design ideas in mind, visit the Business Cards section on our site to see what printing options we offer.

Tags: Design, Business Google