PostcardsRUs Blog

5 Reasons To Invest In Coroplast or Economy Yard Signs

May 15, 2018

For small business owners, every dollar counts which is why you want to spend your marketing budget in ways that promote the most return on your investment. One of the cheapest ways to advertise locally is with the use of yard signs. Using this type of marketing strategy, you can design and place them based on the demographic that you want to attract. Here are five reasons to invest in coroplast and economy yard signs.

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What The Heck Is DPI?

May 9, 2018

DPI is an acronym that stands for Dots Per Inch. It measures printer resolution which is the dot mass of ink or toner when printing, scanning, or creating a video. When printing, the DPI defines the resolution of a print and the halftone sizing as the ink connects to an external source.


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Ways That Brown Kraft Products Will Benefit Your Business

May 1, 2018

Are you looking for alternative resources that elevate your business’s practice and procedures? Kraft Brown is a unique way to get noticed, but it is also a highly efficient product that enhances your workplace because of its durability. It is widely used commercially from paper bags to industrial packaging, but PostcardsRus also uses the Kraft process to make business cards, hang tags, postcards, rack cards, and card sheets. Here are creative ways that Brown Kraft products will help you differentiate your business from your competitors.

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How to Design Foam Board Posters For Your Next Event

April 24, 2018

When you hear the phrase foam board poster, your first response might be to think back on your teenage years when you had to give presentations in front of classmates. While the younger you made the boards to help you remember critical details, the business professional in you knows that they are highly useful public speaking tools that educate and inform. A well-designed poster is the first thing people notice when you give presentations because visual content speaks louder than words. This article will teach you how to design foam board posters for your next event.

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7 Marketing Essentials That All Businesses Need

April 17, 2018

Budget is always an issue when deciding on what supplies to order for your business. You want to have what you need, but you also do not want to have products sitting on the shelf unused. It ends up being a waste of revenue that you could have invested in other ventures. Here are seven marketing essentials that all businesses need to boost sales and engagement.

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Everything You Need To Know About EDDM

April 10, 2018

Every Door Direct Mail (EDDM) is a USPS service that enables businesses to market locally without having to over complicate your budget for mailing lists and marketing research. Even though there are size and weight restrictions, EDDM is one of the most affordable ways to reach consumers. You need only to select a company to fulfill the printing obligations, and USPS will handle the distribution. Here is everything you need to know about EDDM and print marketing.

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7 Reasons To Use Adhesive Backed Products In Your Business

April 3, 2018

For customers looking to develop alternative marketing strategies to local SEO, adhesive backed products provide the perfect solution for both business owners and non-business-related entities. Here are seven reasons to use adhesive backed products in your business marketing campaigns.

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How Picture Postcards Became A Useful Marketing Tool

March 27, 2018

Until the 1850s, it was common to mail personal messages in envelopes that contained hand-decorated ink images and borders. The various mail systems charged postage by weight and distance which meant it could be costly. The first USPS postage stamp began circulation on July 1, 1847, after Congress approved 5 and 10 cents postage. You might be surprised to learn, though, that the postcard may have started as a joke on the postal service and has since then had a significant place in marketing history.

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What the Heck is an Acetate?

March 20, 2018

It is entirely possible that you have already used acetate in products that contain sodium acetate, ethyl acetate, ammonium acetate, methyl acetate, and polyvinyl acetate.  So, what the heck is an acetate, anyway? Acetate is a salt, ester, or anion compound formed from acetic acid.

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5 Flyer Advertising Advantages

March 13, 2018

Throughout history, societies used a variety of techniques to communicate with one another. Printing materials also changed from stone, clay, papyrus, bamboo, wood, silk, parchment, and paper. Until the invention of the printing press in 1439 by Johannes Gutenberg, the process was expensive which limited access to the wealthy who typically could read and write. 

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5 Strategies for Catalog or Booklet Marketing

March 6, 2018

The first catalog began after Aaron Montgomery Ward, a traveling salesman, started Montgomery Ward, and Company in 1872. Adept at the art of selling, he saw how local companies took advantage of rural customers and devised a way to tap into the local markets.

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5 Advertising Ideas That Will Enhance Business

February 27, 2018

For many small businesses, advertising budgets rely on revenue which means that every dollar you spend must count. While many people rely on digital marketing, the most innovative way to reach your target audience is also to include a print strategy as well. It is affordable and markets to the local audience that you need to attract.

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How EDDM Can Boost Sales and Local SEO Ranking

February 20, 2018

There is a belief that digital marketing campaigns occur solely online. Without an experienced digital marketer, though, it seems impossible to compete in getting a high search engine ranking. Research shows that consumers only pay attention to the first page of a search which is the very reason why quality companies lack an online presence. About 50% of these consumers convert to sales on the same day. If you are trying to increase sales and improve SEO, perhaps it is time for you to change tactics in how you use digital technology.

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The Benefits of Having a High-Quality Business Card

February 13, 2018

In the age of digital globalization, business leaders rely on the online arena to learn about competition, send and receive emails, or buy and sale. With more than 500 million LinkedIn users, though, it is almost impossible to navigate the online community to build the personal relationships that matter most in business. Smartphones are intelligent, but they cannot establish trustworthiness. People enjoy doing that best through the face-to-face exchange of information. Technology can replace much, but the value of a high-quality, unique, personalized business card is not one of them.

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7 Ways to Use Postcards to Market Your Business

February 6, 2018

It is a never-ending cycle for business owners to find innovative ways to attract customers. If you have done your homework on Local SEO strategies, you know that marketing to a geo-specific region requires much more than online ranking and anchor texts. Postcards allow business owners the opportunity to think innovatively to convert traffic into sales. Moreover, they personalize the experience, and a handwritten note can do much to build lasting relationships.

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