Cleaning your data can save you money on postage, as well as printing. If your mailing list contains many duplicates and incorrect addresses, you waste that much money on postage and printing! If you think your list requires cleaning, let us know and we’ll take care of it.
Variable Data Printing is a form of on-demand printing in which elements such as text, graphics and images may be changed from one printed piece to the next without stopping or slowing down the press, using information from a database or external file.
Variable data printing has been proven to increase your return response from double to 15 times the return rate of static printed mailers.This naturally depends on content and the relevancy of that content, but the technique presents an effective tool for increasing ROI on marketing campaigns.
Variable data printing enables the mass customization of documents via digital print technology, as opposed to the 'mass-production' of a single document using offset lithography. Instead of producing 10,000 copies of a single document, delivering a single message to 10,000 customers, variable data printing could print 10,000 unique documents with customized messages for each customer.
There are several levels of variable printing. The most basic level involves changing the salutation or name on each copy. More complicated variable data printing uses 'versioning', where there may be differing amounts of customization for different markets, with text and images changing for groups of addresses based upon which segment of the market is being addressed. Finally there is fully variability printing, where the text and images can be altered for each individual addressee. All three types of variable data printing begin with a basic design that indicates which sections can be altered and a database of information that fills in the changeable fields. We produce all three versions.
Call us at 800-986-2459 for details and custom estimates, you'll be glad you did.
