PostcardsRUs Blog

5 Flyer Advertising Advantages

March 13, 2018

Throughout history, societies used a variety of techniques to communicate with one another. Printing materials also changed from stone, clay, papyrus, bamboo, wood, silk, parchment, and paper. Until the invention of the printing press in 1439 by Johannes Gutenberg, the process was expensive which limited access to the wealthy who typically could read and write. 

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5 Strategies for Catalog or Booklet Marketing

March 6, 2018

The first catalog began after Aaron Montgomery Ward, a traveling salesman, started Montgomery Ward, and Company in 1872. Adept at the art of selling, he saw how local companies took advantage of rural customers and devised a way to tap into the local markets.

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5 Advertising Ideas That Will Enhance Business

February 27, 2018

For many small businesses, advertising budgets rely on revenue which means that every dollar you spend must count. While many people rely on digital marketing, the most innovative way to reach your target audience is also to include a print strategy as well. It is affordable and markets to the local audience that you need to attract.

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How EDDM Can Boost Sales and Local SEO Ranking

February 20, 2018

There is a belief that digital marketing campaigns occur solely online. Without an experienced digital marketer, though, it seems impossible to compete in getting a high search engine ranking. Research shows that consumers only pay attention to the first page of a search which is the very reason why quality companies lack an online presence. About 50% of these consumers convert to sales on the same day. If you are trying to increase sales and improve SEO, perhaps it is time for you to change tactics in how you use digital technology.

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The Benefits of Having a High-Quality Business Card

February 13, 2018

In the age of digital globalization, business leaders rely on the online arena to learn about competition, send and receive emails, or buy and sale. With more than 500 million LinkedIn users, though, it is almost impossible to navigate the online community to build the personal relationships that matter most in business. Smartphones are intelligent, but they cannot establish trustworthiness. People enjoy doing that best through the face-to-face exchange of information. Technology can replace much, but the value of a high-quality, unique, personalized business card is not one of them.

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7 Ways to Use Postcards to Market Your Business

February 6, 2018

It is a never-ending cycle for business owners to find innovative ways to attract customers. If you have done your homework on Local SEO strategies, you know that marketing to a geo-specific region requires much more than online ranking and anchor texts. Postcards allow business owners the opportunity to think innovatively to convert traffic into sales. Moreover, they personalize the experience, and a handwritten note can do much to build lasting relationships.

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What the Heck is an Emulsion?

January 30, 2018

Have you ever looked at an exquisitely produced product with printed imagery and wondered what the heck an emulsion technique is? Well, you are not alone! Whether you realize it or not, many products today employ the emulsion manufacturing method.

Physical chemistry, though, is a language all its own which is why PostcardsRus decided to simplify the process for our readers without using words like colloid, acetate, and bromide to describe it!

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What Your Business Accomplishes with EDDM Service

January 25, 2018

Every Door Direct Mail Service offers businesses an effective way to market to neighborhoods and communities in the direct area of a business. By sending postcards to customer homes, companies are able to elicit a favorable response through specifically worded calls to action. A large amount of mail can be sent by the company daily without a mailing permit, making the service a valuable option for businesses of all sizes.

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Five Effective Ways to Make Your Business Cards Stand Out

January 16, 2018

Your business card is an exceptionally important promotional material that needs to be outstanding in appearance to be effective. It’s not enough to jot your phone number or email address onto a slip of paper to give to someone. You need a card that stands out in their mind and gets them to contact you whenever they want assistance.

You want one that is durable and long lasting. It should identify the nature of your business, your role, and ways to stay in touch with you. A well-designed business card serves as a reminder as to why your business is valuable to others.

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5 Reasons Why You Should Buy from Postcards R Us

January 9, 2018

When it comes to getting the best promotional materials money can buy, customers know one name. It’s Postcards R Us! If you haven’t had the opportunity to work with us yet, it’s time that you do. We’re here to exceed your high expectations the way we have with previous customers who have placed orders with us in the past.


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The Benefits of Silk Laminated Business Cards and Foil Stamped Silk Laminated Business Cards

January 2, 2018

Your business card is often the last impression someone gets from you. After having a long or brief conversation with another party, you hand over a card with your contact information on it. This does one of two things. It lets the other person know that you’d like to stay in touch with them in the future, and it also gives them a final idea of who you are and how you deal with things.

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What the Heck is a Vignette?

December 28, 2017


So, you may be wondering, “What the heck is a vignette?” It’s a legitimate question that deserves exploration. If you’ve heard of a vignette but never saw one in person or knew what they were used for, it could be very difficult to know why you need this type of detail on the printed materials you order.

A vignette serves as a frame around an image. It adds to the overall design by offering a contrasting pattern or color. It also creates an optical illusion that helps push the image inside of it forward. In books, it’s a way to make flat designs appear three-dimensional and interesting.

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5 Things You Should Know About Full Service EDDMs

December 19, 2017

To fully understand how a product or service benefits you and your business, you must first know what it is capable of doing. So is the case with Full Service EDDM (Full Service Every Door Direct Mail). The more you know about the service, the better able you are to use it to its fullest potential as an effective marketing tool.

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EDDM as a Corporate Solution

December 12, 2017

Imagine getting your business advertising in front of a larger market. What would it take? How much time would you need to give up to make it happen?

With Every Door Direct Mail (EDDM), you’ve had options that help you appeal to a wider audience effectively and affordably. You don’t even have to acquire mailing lists like you did in the past because PostcardsRUs offers our customers a timesaving mapping tool that allows you to target specific areas of a city.

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4 Marketing Materials All Small Businesses Should Use

December 5, 2017

Small business marketing doesn’t have to be a challenge. It’s all about working with the scale of your operation and thinking about personal ways to connect and promote. These four direct marketing material categories should be in the marketing mix of any small business, regardless of the specific industry or service you’re in.

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